Jobs regained leadership within the company and became the new CEO shortly after. After more executive job shuffles, CEO Gil Amelio in 1997 bought NeXT to bring Jobs back. In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new company- NeXT-with former Apple employees.Īs the market for personal computers increased, Apple's computers lost share to lower-priced products, particularly ones that ran the Microsoft Windows operating system, and the company was financially on the brink. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing commercials for its products received widespread critical acclaim. Apple went public in 1980 to instant financial success. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.Īpple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. It is considered one of the Big Four of technology along with Amazon, Google and Facebook. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
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